“These videos help new and potential gun owners understand the responsibilities they have if they decide to keep a firearm in their home,” said Gun Tests Editor Todd Woodard. “Sales figures show that more Americans — especially women — are buying guns for many different reasons, ranging from personal protection to recreational shooting.”
Woodard said, “The central message is that while there are many different reasons why someone would choose to buy a gun, the common thread among them must be a commitment to store firearms responsibly when not in use so they can’t be picked up by a child, stolen, or accessed by someone who may want to harm themselves.”
“Firearms accidents and thefts are almost always preventable, and the key to preventing them is safeguarding the access key itself. Protecting and securing the means for accessing locked firearms is critical to their safe storage,” said BJA Director Jon Adler. “We want to push that message as much as possible.”
Woodard said, “These new videos emphasize the importance of securing firearms safely in the home. We want to ensure that personally owned firearms are only accessible by their law-abiding, legal owners, and not by unsupervised children, criminals or persons who might harm themselves. The key is the ‘key’ to keeping firearms safely in the hands of those responsible for them.”
NSSF CEO Steve Sanetti said the videos portray three different gun owners and their stories of ownership, along with the steps they took to make sure they will handle and store their firearms safely when not in use. The portrayals of Whitney, David and Mateo in the videos below embody NSSF’s safety slogan: “Own It? Respect It. Secure It.”
“Gun ownership and personal responsibility are inseparable,” Woodard said. “We want to make sure all gun owners understand that. For anyone who can’t or won’t take that responsibility, we strongly urge them not to own a firearm.”
Click to watch the videos:
