In an recent poll from HunterSurvey and AnglerSurvey, sportsmen and women were asked how color, particularly pink, factors into the market for purchasing angling and hunting supplies such as fishing rods and reels, firearms, binoculars, coolers, and other similar outdoor equipment.
For hunters and target shooters, taken from nearly 3,700 sportsmen and women, the most popular colors for purchase of supplies were camouflage, where 62 percent of males and 60 percent females prefer this color. The following popular colors included black, green, and brown.
The lowest preference for both male and females included brighter colors–white, yellow, and multicolored. And 15.4 percent women preferred pink, unrelated to breast cancer causes. Overall, 20 percent of men and women did not care about color in purchasing supplies.
With a smaller percentage of women, in comparison to men, agreeing that women are likely to purchase pink–just for the sake of pink, rather than for breast cancer–brings to mind the question of whether or not selling pink equipment unrelated to breast cancer is a condescending way to market that audience. Among hunters, 42 percent of men believed it was condescending, and 47 percent women reported it was condescending, or less than half.
On another note, the discrepancy between pink for the color and pink for breast cancer awareness was significant. Among all hunters and anglers, 72 percent and 74 percent respectively, regardless of gender, believed selling pink equipment to promote breast cancer awareness would promote sales. Eighty seven percent of female hunters agreed that pink equipment would sell better if intended to promote awareness, along with 88 percent of female anglers.
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