NEWTOWN, Conn. — The National Shooting Sports Foundation (NSSF), the trade association for the firearms industry, has named Diedra A. Cauley its new director of exhibitions & conferences. In her position, Cauley will oversee SHOT Show operations, logistics and marketing, as well as NSSF participation in conferences, expos and meetings.
Cauley brings more than 15 years experience in trade shows, conferences and events to NSSF. In addition, Cauley’s sales and marketing experience includes serving as International Channel Manager for BAE Systems Inc., where she was responsible for establishing international distribution programs and managing key customer relationships.
Cauley will succeed Jeannette Mannuzza, who is retiring in July 2009.
