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Birchwood Casey has now developed a way to utilize the Shoot•N•C technology into a large-format patterning kit. Use one target or use them all, from a one-square-foot matrix up to a 12.5-square-foot matrix using the 12-inch version. Or, build a patterning kit using the 17.25-inch Matrix pasters up to a massive 25 square feet.

Birchwood Casey has added fluorescent-red aiming points to its extensive line of targets. The addition of the aiming point is the result of meeting the growing demand of shooting enthusiasts who require more target visibility when using optics. The bright red aiming point provides a contrasting color for open sights and also for crosshairs found in modern optics. An added benefit is that the new aiming dot also creates great contrast for laser and red-dot scopes.

Birchwood Casey continues to add to its popular line of realistic silhouette target kits by adding a Wild Boar Silhouette Kit.

While a Savage Model 12 will surely help you make your groups smaller and smaller, the vast array of options within this lineup seems to just get bigger and bigger. Savage continues to dominate this market segment populated with the most discerning, performance-oriented shooters on the planet.

The Ultra-Accurate Savage 110 Action turns 50 years old in 2008, making it the longest continuously produced bolt-action rifle in America. Stronger than ever today, the 110 Action that has been the definition of accuracy for Savage is the basis for its Hunter, Classic, Weather Warrior, Varmint, Target, and Law Enforcement models.

Savage Arms continues to expand its lineup of bolt-action hunting rifles built around the precision of the Model 110 action.

Savage Arms is pleased to announce a new action that will change the way the firearms industry talks about bolt-actions. Previously centerfire bolt actions have been measured in length: long action, short action, super-short action, etc. The Savage Model 25 features a new slender, cartridge-diameter-specific action built around the .223 bolt head diameter. It is not only short, but also much smaller in diameter than a standard centerfire action.

One of the most comprehensive rimfire lineups in the market continues to get bigger with the addition of several new rifles to the Savage Arms Rimfire lineup.

…Here's a sampling of reactions to the D.C. V. Heller decision handed down Thursday.

ROCHESTER, New York - Crosman Corporation has introduced a new, .177 caliber break barrel air rifle...

Nikon is proud to present the most dynamic and advanced binocular in the company’s history, EDG (pronounced “edge”)...

WinchesterAmmunition is pleased to announce the new Theodore Roosevelt commemorative ammunition line.