(GunReports.com) — Southwick Associates has announced the brands hunters and shooters purchased most frequently in 2010. This list has been compiled from the 41,923 internet-based surveys completed by hunters and target shooters who volunteered to participate last year in HunterSurvey.com and ShooterSurvey.com polls.
In 2010, top brands included:
- Top rifle brand: Remington (17.5% of all purchases)
- Top shotgun brand: Remington & Mossberg (virtual tie with 21.5% of all purchases)
- Top muzzleloader brand: Thompson Center (31.9% of all purchases)
- Top handgun brand: Sturm Ruger (16.7% of all purchases)
- Top scope for firearms: Bushnell (17.1% of all purchases)
- Top rifle ammunition brand: Remington (25.3% of all purchases)
- Top shotgun ammunition brand: Winchester (31.9% of all purchases)
- Top handgun ammunition brand: Winchester (22.0% of all purchases)
- Top blackpowder brand: Pyrodex (38.7% of all purchases)
- Top balls, bullets, or shot brand: Hornady (28.4% of all purchases)
- Top reloading bullet brand: Hornady (31.7% of all purchases)
- Top reloading primer brand: CCI (38.2% of all purchases)
- Top reloading powder brand: Hodgdon (37.8% of all purchases)
- Top binocular brand: Bushnell (33.6% of all purchases)
- Top holster brand: Uncle Mikes (19.0% of all purchases)
- Top knife brand: Gerber (15.0% of all purchases)
- Top shooting target brand: Shoot-N-C (31.3% of all purchases)
- Top clay brand: White Flyer (51.8% of all purchases)
The marketing data presented here is a summary of a 238-page report that details consumer behavior including what products and brands are purchased, where they are bought, how much customers spend, and demographics of hunters and shooters broken out by each product category. Current information about what gear and brands hunters and shooters prefer, how many days they spend afield and what type of hunting and shooting they enjoy most is vital to businesses trying to build their customer base.
Professionals can stay abreast of consumer buying patterns and overall market trends by purchasing an annual subscription to Southwick Associates’ monthly HunterSurvey.com, ShooterSurvey.com and TargetShootingSurvey.com reports. Reports are available for specific product categories including firearms, ammunition, blackpowder, bowhunting and archery equipment, decoys, game calls, apparel, optics and more. For more information, contact Rob Southwick at Rob@southwickassociates.com
