Southwick Associates has announced the brands and products that hunters and shooters preferred most in 2007.
This list has been compiled from the 19,288 surveys that hunters and target shooters returned from HunterSurvey.com and TargetshootingSurvey.com last year.
In 2007, the top brands included:
Top rifle brand: Remington (14.1% of all purchases)
Top shotgun brand: Mossberg (27.5% of all purchases)
Top muzzleloader brand: Thompson Center (29.7% of all purchases)
Top handgun brand: Smith & Wesson (17.6% of all purchases)
Top scope for firearms: Bushnell (23.7% of all purchases)
Top rifle ammunition brand: Remington (32.7% of all purchases)
Top shotgun ammunition brand: Winchester (33% of all purchases)
Top handgun ammunition brand: Winchester (26.2% of all purchases)
Top blackpowder brand: Pyrodex (40.3% of all purchases)
Top balls, bullets, or shot brand: Powerbelt (32.1% of all purchases)
Top reloading bullet brand: Hornady (24.5% of all purchases)
Top reloading powder brand: Hodgdon (42.6% of all purchases)
Top binocular brand: Bushnell (24.5% of all purchases)
Top shooting target brand: Shoot-N-C (36.8% of all purchases)
Top clay brand: White Flyer (36.6% of all purchases)
Launched in 2006, HunterSurvey.com and TargetshootingSurvey.com help the firearms and outdoor equipment industries, government officials, and conservation organizations track consumer activities and expenditure trends.
