(GunReports.com) — Auction Arms, the official auction site of the NRA, and www.GunReports.com have announced a letter of intent to establish the Auction Arms News Bureau, a weekly E-Letter that will deliver gun news, pricing trends and other information for the serious shooter.
Based in Cameron Park, California, the Auction Arms weekly E-Letter will be powered by www.GunReports.com‘s exclusive gun news content, and will be delivered to Auction Arms current 150,000 opt-in subscribers. Auction Arms is the oldest and fastest growing firearms auction site in the world and is the only auction site endorsed by the NRA.
“The gun sellers who use Auction Arms are the savviest individuals imaginable,” said Manny Delacruz, Auction Arms CEO. “They know guns. They know the industry. They have a need for timely, well-produced information that will impact their interests. www.GunReports.com has consistently outperformed all other gun news delivery venues and that’s why we’re excited about bringing this added value to Auction Arms’ sellers. The marriage of media and the firearms auction business starts now.”
Dubbed the Auction Arms News Flash, the E-Letter will appear in the mailboxes of Auction Arms opt-in users each week. The lead item in the news queue will be an Auction of the Week highlighting Auction Arms’ latest auction opportunities. The Flash will also spotlight breaking gun news from the world of politics and industry, with a special emphasis on gun rights.
“This is a great chance to deliver www.GunReports.com‘s high-impact gun news straight to an incredibly sophisticated segment of the market,” said GunReports.Com Publisher Timothy Cole. www.GunReports.com is published by Belvoir Media Group, which also publishes Gun Tests magazine and American Gunsmith. “For advertisers, this alliance creates significant bonus circulation aimed squarely at the cream of the shooting industry.”
As part of the alliance, Auction Arms will become Gun Tests magazine’s preferred auction site, and will rely on current Auction Arms auctions to gather reliable, immediate pricing information that will benefit Gun Tests’ 80,000 monthly paid subscribers.
“We are particularly excited about adding this obvious benefit to our loyal Gun Tests readers,” said Cole. “Gun Tests has been in continuous publication since 1988, and is the only advertising-free, subscriber-supported gun magazine in the world, offering unbiased ratings and recommendations that have become the industry standard in objective gun reporting.”
