(GunReports.com) — Leupold & Stevens, Inc. was named 2011 Optics Manufacturer of the Year by the National Association of Sporting Goods Wholesalers (NASGW) at its annual expo and meeting earlier this month.
A new award category for the NASGW, Optics Manufacturer of the Year candidates were evaluated by the wholesaler members on four key criteria:
- distribution policy;
- marketing, sales and promotion;
- logistics and operations; and
- NASGW and industry support.
This comprehensive assessment of manufacturer performance was designed to provide a balanced appraisal that truly recognizes the best of the best according to NASGW distributor members.
“We are honored to receive the NASGW’s first Optics Manufacturer of the Year award,” commented Andy York, vice president of sales, marketing and technology for Leupold & Stevens, Inc. “Our relationships with distributors are extremely important and we are proud that they have recognized our efforts to provide outstanding value, service and support.”
